A second-generation Floridian born and raised in the Palm Beach area, Heinrich (Rick) Rose graduated from The Florida State University College of Business with a degree in hospitality management. Rick worked for major hotel groups for 20 years, mainly in distribution and international sales and marketing, based both in the USA and Europe.

After leaving the international hotel business in 2004, Rick co-owned and operated the highly-rated Grandview Gardens Bed & Breakfast in West Palm Beach for 16 years. He is still the co-owner and operator of Palm Beach Vacation Rentals®, headquartered in West Palm Beach.

After opening the B & B, he was perplexed that many European guests didn’t know the difference between Palm Springs, CA, and Palm Beach, so with the help of a friend -- the late, local, legendary Florida historian Jim Ponce -- he put together a tour for B & B guests so they could learn about local history and see the most important points of interest. Since 2011, Rick has been the historian for the Worth Avenue Association and leads weekly public walking tours of Worth Avenue, with net proceeds of the tours going to local charities each season. In February of 2022, Rick released the second edition of his book, “Palm Beach: The Essential Guide to America’s Legendary Resort Town."  

Rick is an active member of the Historical Society of Palm Beach County, the Flagler Museum, and the Palm Beach Preservation Foundation. Rick also serves on the board of directors of Discover the Palm Beaches, Palm Beach County’s destination marketing organization, having been appointed by the Palm Beach County Board of Commissioners.